http://www.diabetes.ca/getserious/date/
This is a site that is a spoof on speed dating. Essentially, the site is a slick organization of videos clips that have been stitched together using Flash to deliver a message – interactively. In this case, the message is about the effects of diabetes. The whole concept is so innvovative that viral marketing alone would have made this campaign a success.
This innovative site is worth looking at both from marketing as well as technology perspectives.