Sometime last year, Nikon gave away Nikon D40 Digital SLR cameras to 200 people of Georgetown, South Carolina. These people were amateurs who were allowed to take pictures of almost anything around the town. The result of this marketing experiment is the Nikon Picturetown website. This experiment proves that the D40 is quite a capable camera that can produce quality photos even with new users. I am sure not every picture that came out of these cameras made it to this website but if one is inclined to put in the time into any capable camera such as the D40 (an subsequent models), one can get many great results. The website is a real pleasure to explore even if you are not into photography plus a great example of using innovative marketing techniques to deliver more out of the advertising budget.