Continuing on the theme of the last post of incorrectly programmed banners, let’s look at an example of incorrect linkage. See the Yahoo.com homepage post on Spiderman which led to a missing page at USAToday.com. It would be quite interesting to see a study on the impact incorrect links has on revenue for an organization. Yahoo.com fixed this problem in a matter of a few minutes.

Yahoo Spidey

Yahoo Spidey

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